In Part 2 of our interview with Entrepreneur Lori Joyce, she lays it all on the line as she describes how to sell an idea and disrupt an industry. Lori also discusses her experience as being a female entrepreneur working in a traditionally male-dominated industry. Her journey is both inspirational and eye-opening while giving way to powerful lessons and insights for business leaders and marketers.
Entrepreneur and reality TV star Lori Joyce joins the Podcast to tell the story of how she and her partner built a company and started a revolution by breaking the three most important rules of business. Listen in to Loriâ€™s remarkable journey that began with the idea to start a cupcake bakery began while working at Ground Zero with her best friend. Lori shares how cultivating relationships opened the door for opportunity, how far people are prepared to travel for her cupcakes (youâ€™d be surprised) â€“ and a fun story about the many celebrities sheâ€™s encountered along the way including Lucy Liu and The Rock.
Itâ€™s Season 6 of The Sophisticated Marketerâ€™s Podcast â€“ and weâ€™re kicking off with a true marketing visionary. Here are Seth Godinâ€™s
seven life-changing ideas for marketers (and everyone else)