Scott Donaton, Chief Content Officer at Digitas joins the podcast to discuss the evolution of Cannes Lions, the future of branded content, and B2B marketing's place at the International festival of creativity.
Sheâ€™s landed a Silver Lion for helping lovers touch over the web, she wants to give football fans the feeling of scoring â€“ and she loves the movie Tank Girl. An interview with the Wearable Experiments co-founder isnâ€™t your run-of-the-mill tech chat.
Razorfish Global Chief Creative Officer Daniel Bonner cracks the code on creativity, literally. Bonner joins the podcast live from Cannes Lions to break down the data behind the makings of an award winning Cannes Lions campaign. The results of this groundbreaking research will change the way you think of creativity.
David Shing (Shingy) AOL's Digital Prophet discusses the future of marketing: AI, Virtual Reality, Drones, how to be creative, talent brand, and the best things he's seen at the 2106 Cannes Lions.
Cisco's Creative Director and the funniest man in B2B marketing Tim Washer joins the podcast. Listen in as we distill the elements of comedy and improv and how they can be applied to modern B2B marketing for success. Along the way Tim shares some anecdotes from his time studying under Amy Poehler and writing for SNL, Conan, The Onion and more.
Dave Thomas, Senior Director of Inbound Marketing at Leadspace, joins the podcast to discuss predictive analytics, why marketing technology fails and how to fix it, and B2B marketing lessons from Radiohead.