For this episode of the Sophisticated Marketer’s Podcast, I thought it would be interesting to step away from straight marketing talk and go more to the creative side of things. The topic is story-telling lessons for marketers from a singer songwriter, and my guest is New York piano man Julian Velard. Julian built his music career through engaging storytelling, knowing and interacting directly with his audience, and projecting authenticity—all of which are also building blocks of great marketing. His latest record If You Don’t Like it, You Can Leave is one of my favorite records of the year and the track “No One’s Getting Married Tonight” might be the best pop song I’ve ever heard in my life. Download the podcast to learn how to find the balance between playing it safe and experimenting, how authenticity helps build a loyal fan base, and why Billy Joel and Neil Diamond are good role models for both marketers and musicians.