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Sophisticated Marketers Podcast

The Sophisticated Marketer’s Podcast is hosted by Jason Miller, Sr. Content Marketing Manager leading global content for LinkedIn Marketing Solutions. Every two weeks Jason interviews marketing powerhouses from around the globe to bring you bleeding edge insights. He tackles the latest trends and topics that matter most to marketers and ties it all together with his unique rock ’n' roll flare. No fluff or frills, just real marketers talking about what matters most.
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Now displaying: July, 2015
Jul 24, 2015

This episode, I’m joined by Amanda Maksymiw, the Senior Content Marketing Manager for Lattice Engines. They’re doing some fascinating work with predictive marketing at Lattice Engines, so it was great to get a chance to pick Amanda’s brain. Amanda is the mastermind behind Lattice Engines’ incredibly successful “Marketing Nerd” campaign. And because she is essentially the entire content marketing department, Amanda has a great perspective on what it takes to put a campaign together. So make sure your media listening device is fully charged, throw on the headphones, and download the podcast below.

Jul 9, 2015

Tune into episode 8 for a cornucopia of marketing insights and inspiration featuring one of my favorite B2B marketers Doug Kessler, the co-founder and Creative Director at Velocity Group. Listen in as Doug and I discuss the importance of personality, charm, and risk-taking in content marketing along with a personal story of how one particular piece of content produced by Doug pulled me out a marketing rut. We also have a fun debate on whether or not a clean and tidy desk makes for a productive marketer.

Jul 1, 2015

Episode 7 of The Sophisticated Marketer’s Podcast is our final installment around the theme of creative effectiveness in marketing. This episode was recorded live at the Cannes Lions International Festival of Creativity and our featured guest Ian Haworth, the Global Chief Creative Officer at RAPP and one of the most forward thinking creative minds in the world. Listen in as Ian shares his thoughts on the intersection of data and creativity, what the future holds for CRM, how he fosters creativity throughout the RAPP organization, and how he became a participant in the groundbreaking Pulse of Cannes live data experiment.

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