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Sophisticated Marketers Podcast

The Sophisticated Marketer’s Podcast is hosted by Jason Miller, Sr. Content Marketing Manager leading global content for LinkedIn Marketing Solutions. Every two weeks Jason interviews marketing powerhouses from around the globe to bring you bleeding edge insights. He tackles the latest trends and topics that matter most to marketers and ties it all together with his unique rock ’n' roll flare. No fluff or frills, just real marketers talking about what matters most.
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Now displaying: May, 2015
May 21, 2015

In this week’s episode, Jason is joined by two marketing comedians: David Nihill, founder of Funny Biz and Kathy Klotz-Guest from Keeping it Human. This highly entertaining episode explores the benefits and risks of injecting humor into your B2B marketing strategy. Marketers will learn what “jargonstipating” means, why Cookie Monster can help you better engage your audience, what B2B brands are winning with humor, and whether or not comedians are sexier than musicians.

May 7, 2015

In this week’s episode Jason chats with his longtime content collaborator Chris Buehler, the CEO of Scorch Agency. It’s an enlightening and entertaining chat about how they found early success in content marketing and their unique approach for using content and social to drive revenue and power the LinkedIn content marketing engine. Marketers will learn the elements of creative chemistry, content marketing planning and execution, along with a few fun personal anecdotes along the way. Don’t miss this debut episode and don’t forget to subscribe to future ones.

 

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