Best selling author Bernadette Jiwa joins the podcast to breakdown the essential elements of great storytelling for brands. She then shares some of her favorite examples of B2B marketers finding success using this strategy in their marketing and the lessons learned.
Marketing consultant extraordinaire and funny man Brian Carter joins the podcast to discuss setting boundaries, the value in live video, and why marketers need to take an improv comedy class.
Jay Acunzo joins the podcast to discuss his dislike of data and his love for creativity.
Mitch Joel, President of Mirum – a WPP owned digital marketing agency, joins the podcast to discuss all the rage around PokemonGo, how his background as a music journalist plays into his role as a marketer, the power of LinkedIn, and the importance of personal branding.
Scott Donaton, Chief Content Officer at Digitas joins the podcast to discuss the evolution of Cannes Lions, the future of branded content, and B2B marketing's place at the International festival of creativity.
She’s landed a Silver Lion for helping lovers touch over the web, she wants to give football fans the feeling of scoring – and she loves the movie Tank Girl. An interview with the Wearable Experiments co-founder isn’t your run-of-the-mill tech chat.
Razorfish Global Chief Creative Officer Daniel Bonner cracks the code on creativity, literally. Bonner joins the podcast live from Cannes Lions to break down the data behind the makings of an award winning Cannes Lions campaign. The results of this groundbreaking research will change the way you think of creativity.
David Shing (Shingy) AOL's Digital Prophet discusses the future of marketing: AI, Virtual Reality, Drones, how to be creative, talent brand, and the best things he's seen at the 2106 Cannes Lions.
Cisco's Creative Director and the funniest man in B2B marketing Tim Washer joins the podcast. Listen in as we distill the elements of comedy and improv and how they can be applied to modern B2B marketing for success. Along the way Tim shares some anecdotes from his time studying under Amy Poehler and writing for SNL, Conan, The Onion and more.
Dave Thomas, Senior Director of Inbound Marketing at Leadspace, joins the podcast to discuss predictive analytics, why marketing technology fails and how to fix it, and B2B marketing lessons from Radiohead.
New York Times Best Selling Author Sally Hogshead joins the podcast to discuss her book Fascinate: How to Make Your Brand Impossible to Resist. Listen in as Sally shares her groundbreaking research in which she measured almost a million people to find what makes a brand, or idea, or a message fascinating.
Chief Content Officer at Rainmaker Digital and founding memberofCopyblogger Sonia Simone joins the podcast. Listen in as wediscussthe current state of publishing, personal branding, and the"60'sband name" technique for finding a good domain.
Newscred Head of Global Marketing Solutions Alex Cheeseman joins the podcast to discuss always on content marketing strategies and the subtle and not so subtle differences in marketing around the world.
David Spark, trade show engagement expert, author, comedian, content marketer, and founder of Spark Media Solutions joins the podcast.
Megan Golden, Senior Content Marketing Manager at LinkedIn joins the podcast to discuss her and Jason's recent trip to Sydney and Singapore where they delivered seven presentations in only four days. Join them as they discuss the different nuances of content from the other side of the world.
Talking with Brian frequently feels like spending time in the future, and this chat was no exception. Join us as we discuss experiential marketing, personal branding, and the contentious Guns ‘n’ Roses reunion (no Izzy? Are we okay with that?).
Chris Brogan, CEO of Owner Media Group, keynote speaker and the New York Times bestselling author of eight books joins the podcast to discuss time management, content strategy, and the transcendence of Metallica’s black album.
Marketing Profs Chief Content Officer Ann Handley joins the podcast where we discuss a few points from the latest LinkedIn research, how to build a personal brand, unusual yet remarkable content pieces, and how to become a better writer. Along the way Ann shares some fun stories on her path to becoming one of the biggest thought leaders in B2B marketing.
Content Marketing Institute founder Joe Pulizzi joins the podcast this week to discuss content trends, personal branding, and the most important channel for your content marketing efforts. Along the way Joe tells some fun stories about his path to becoming a world renowned content leader, or as many of us refer to him; the man in orange. Don't miss this one folks.
SEMRush Director of Marketing Michael Stricker joins the podcast where we take a deep dive into all things SEO around social and content marketing. Michael is one of the smartest hybrid marketers on the planet so don't miss this chat as Michael and I chat in detail about the most important things a marketer needs to know about SEO moving forward.
It’s marketing vs sales! Craig Rosenberg (aka The Funnelholic), co-founder of Topo and Justin Gray, CEO of LeadMD join the podcast for a spirited discussion around Groupon’s viral hit the clip on man bun, sales and marketing alignment, reaching the C-suites with content, and account based marketing.
Former Disney-ABC Television executive and current Marriott Global content leader David Beebe joins the Sophisticated Marketer's Podcast this week. Beebe leads Global Creative and Content Marketing for Marriott International and their portfolio of 19 brands with 4,200 hotels in 82 countries. Enjoy an inside look at Marriott's creative process and listen in as Beebe shares how Marriott is leading the way by creating their own media empire and dominating the travel entertainment space.
We’re kicking off Season 2 of the podcast with Likeable Media Founder & CEO Dave Kerpen. Dave is the personification of the most interesting man in the world; from his early days as the Crunch and Munch guy, to the time he pretty much won a reality TV show, and finally his incredible success helping businesses and brands become more Likeable. In addition he’s a best selling author, one of the most celebrated LinkedIn Influencers, and has more remarkable stories than KISS has gold and platinum records. So join us as we properly kick of Season 2 of the Sophisticated Marketer’s Podcast with inspirational stories, actionable takeaways, and deep thought on all things content and social.
For this episode of the Sophisticated Marketer’s Podcast, I thought it would be interesting to step away from straight marketing talk and go more to the creative side of things. The topic is story-telling lessons for marketers from a singer songwriter, and my guest is New York piano man Julian Velard. Julian built his music career through engaging storytelling, knowing and interacting directly with his audience, and projecting authenticity—all of which are also building blocks of great marketing. His latest record If You Don’t Like it, You Can Leave is one of my favorite records of the year and the track “No One’s Getting Married Tonight” might be the best pop song I’ve ever heard in my life. Download the podcast to learn how to find the balance between playing it safe and experimenting, how authenticity helps build a loyal fan base, and why Billy Joel and Neil Diamond are good role models for both marketers and musicians.
This episode, I’m joined by Amanda Maksymiw, the Senior Content Marketing Manager for Lattice Engines. They’re doing some fascinating work with predictive marketing at Lattice Engines, so it was great to get a chance to pick Amanda’s brain. Amanda is the mastermind behind Lattice Engines’ incredibly successful “Marketing Nerd” campaign. And because she is essentially the entire content marketing department, Amanda has a great perspective on what it takes to put a campaign together. So make sure your media listening device is fully charged, throw on the headphones, and download the podcast below.